The 2010’s have been a decade of trials for retailers around the world. Some have been unable to make it through the numerous transformations that have occurred during the decade. From a shift to mobile traffic to increasing conveniences for online shopping, those who have been adaptable have been the ones finding the most success.
With the heaps of products that are marketed in 100,000 more stores, the website is getting closer to the customers by giving the discount offers that will be good for their shopping experience.
As we draw near to the 2020’s and another decade of unique challenges, here are the trends online shopping that you’ll want to know about.
Trends Online Shopping
Trend #1: Artificial Intelligence
AI provides retailers with numerous opportunities. Chatbots could streamline customer service issues. Image recognition allows for targeted messaging. Facial recognition could make it possible for frequently-ordered items to be available on demand.
“AI’s purpose is not necessarily to replace humans,” notes Samantha Donaldson, “but rather to assist them and increase tech-based jobs worldwide.”
Trend #2: Retail Digital Integration
New operational models will merge the in-person shopping experience with the online shopping experience. New ways to add conveniences for the customer, like curbside pickup or product delivery, will occur in real-time instead of delays of 1-2 business days. Customers want more control over how and when they shop.
“Since opening [Amazon Go], we’ve been thrilled to hear many customers refer to their shopping experience as ‘magical,’” said Amazon CEO Jeff Bezos. “What makes the magic possible is a custom-built combination of computer vision, sensor fusion, and deep learning.”
Trend #3: App-Based Order Confirmations
For retailers to find success in coming years, the shopping dynamics must change. Instead of having customers come to them, businesses must go to the customers. One of the most comprehensive ways to make this happen is through app development.
Consumers will still prefer to research and compare products on the mobile web. To complete their purchase, however, they will move into a company-specific app.
Some companies are already using What’s App for customer service or order confirmation needs. In the coming years, retailers will look toward brand-specific app development to create an immersive shopping experience for the consumer. This will build stronger relationships, more loyalty, and revenue streams that are more secure.
For the consumer, app-based interactions will add even more convenience to the shopping experience.
Trend #4: A Return to Basics
The presence of automation, convenience, and value is very attractive to the modern consumer. It also creates an experience that is very impersonal. For that reason, retailers in the next decade will look to return some of the basics of customer service, product interaction, and face-to-face contact within the modern shopping experience.
“The e-commerce solution to this that will almost undoubtedly become more and more mainstream as more shoppers spend money online is the ‘try before you buy’ route,” writes Mara Leighton, commerce reporter at Business Insider.
There are times when convenience and automation can become so in-depth that consumers reject the experience. In the coming years, businesses will work to find ways to integrate personal interactions and automated functions into a meaningful, individualized shopping experience for everyone.
Trend #5: Augmented Reality
Through Augmented Reality, consumers get a unique way to try something before they purchase it. This technology, however, is only at its very beginning from a retail perspective. The results consumers receive with AR right now are almost cartoonish in nature, which can be a turn-off for some shoppers.
“Simply put, we believe augmented reality is going to change the way we use technology forever,” said Apple CEO Tim Cook in 2017. “We’re already seeing things that will transform the way you work, play, connect, and learn.”
Look for retailers in the next decade to create more realism within this technology. Company-based applications may use specific AR applications to allow customers to try new clothing styles, place furniture items, or create new experiences not yet developed.
One-click purchases from AR interactions, custom sizing and ordering, and similar services are all possible within this shopping trend.
What Other Shopping Trends Are Waiting in the Future?
As we have already seen, retailers are merging with one another in an attempt to create more revenue stability. That creates future shopping options for consumers over a short-term perspective. It also means that there will still be local availability for necessary goods or services.
At the moment, shoppers are split evenly about whether shopping online or shopping at a store is more convenient. The businesses which are able to merge these two experiences together the best will find the most success in the future.
Once again, strength will come from adaptability, and shoppers will continue the trend of rewarding the retailers who make this effort.